Mint Loves

Mint up for An Post Direct Marketing Award

We are delighted to say that our ‘Pic the Wall’ campaign for our client Salthill Hotel, has been shortlisted for a prestigious An Post Direct Marketing Award!

‘Pic the Wall’ has been shortlisted in the Best Social Media category – along with worldwide brands O2 and Toyota.


More about the campaign strategy:

The Salthill Hotel went through a refurbishment in 2010 adding new and improved services to its offering. They decided to use the viral nature of Social Media to promote themselves. They had a modest Facebook fan base and really wanted to ramp up the number on their Facebook page. And in doing so create a dialogue with their fans to keep their hotel top of mind. Targeting males and females from 25 upwards, the Facebook campaign involved a competition App that encouraged ‘friend get friend’ and some targeted Facebook advertising.

The creative idea tapped into a unique Galway-ism of Kicking The Wall at the promenade in Salthill. This idea manifested itself in a simple game where fans could pic rather than kick the wall – i.e. put their picture on the wall. By doing so they could win daily prizes. The game really struck a chord with the target audience and the results of the activity really speak for themselves:

  • Facebook fans: 5,500 (83%) above target
  • Website hits: 4,600 above target
  • Facebook referrals to website: jumped 6 places from 13th pre-campaign to 7th in-campaign

An Post Direct Marketing Award