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Mint Scoops Major Marketing Award!

Mint Digital wins the An Post Integrated Direct Marketing Award for ‘Best Social Media Campaign’, for clients Salthill Hotel.

The prestigious All-Ireland An Post Direct Marketing Awards took place at the Mansion House on Dublin’s Dawson Street. Galway based Mint Digital Marketing scooped Silver in the ‘Best Social Media’ category for clients, Salthill Hotel. This was a hotly contested category with fierce competition from Peter Mark Ireland and global brands O2 and Toyota.

Salthill Hotel decided to use the viral nature of Social Media to promote their brand, the brief was to create a fun and interactive campaign that would engage, entertain and reward their existing customers, and to build their fanbase further. The Facebook campaign involved a competition app and targeted Facebook advertising. Mint Digital developed a strategy that alluded to the location of Salthill Hotel and the hotel’s new PROM restaurant – tapping into a unique Galway-ism of Kicking The Wall at the prom in Salthill. This idea manifested itself in a Facebook game where fans could ‘pic’ rather than ‘kick’ the wall – i.e. put their picture on a virtual version of the infamous wall. By doing so, they could win daily prizes.

The game really struck a chord with the target audience and the results of the activity spoke for themselves, with the number of Facebook fans increasing by 1,100%. the increase in website hits was 85% above target and most importantly there was an increase in sales as a direct result of this campaign. Salthill Hotel’s Acting Manager, Pauline Griffin, is delighted that Salthill Hotel’s Facebook activity was the recipient of such a coveted award, “The competition was a huge social media success for Salthill Hotel. We received great customer feedback and gathered many new fans along the way. Mint Digital did an excellent job at orchestrating the entire campaign”.

Mint Digital recently celebrated it’s first birthday and are incredibly pleased to achieve such a tremendous accolade so early on. Commenting on the win, Managing Director, Zara Sheerin said ‘We are absolutely thrilled, surprised and delighted to have been shortlisted in such a competitive category. Social media as a channel has gained more and more prominence over the last number of years, with brands all over the country making waves online (both big and small!). So to be up against multi-national brands like O2 and Toyota, and to win silver is just phenomenal!’.

To celebrate their first birthday Mint Digital are running a competition on offering companies the opportunity to win one of ten branding packages, to optimise their Facebook presence and make the most of what Facebook’s new Timeline platform has to offer brands. There is also an opportunity to download a free guide ‘6 Things You Need to Know about Facebook Timeline’ on the page.

2012 has already proven to be quite a year for Mint, who have recently begun working on national and international brands such as Avonmore, Eristoff Vodka and the Independent Beverage’s Innovations company.