Abair Leat

Abair Leat is the worlds first social network dedicated to a minority language – Irish. To drive a high proportion of  the target market from facebook to the social network, we decided the best strategy would be to develop a facebook app that would grab the target markets attention and engage them.

Using a series of clips from popular movies such as Toystory, The Kings Speech and Lord of the Rings, we dubbed over clips in Irish with hilarious consequences! The user was then asked to answer a series of questions, to increase their chances of winning, users were able to mulltiply their score by sending the app on to friends, increasing the viral reach of the campaign vastly. Prizes included an iPad 3 and vouchers for Colaiste Lurgan

Click here to view Silicon Republic’s article on our facebok app for Abair Leat.

Click here to view the Galway Independents article on the app.