Harcourt Shopping Centres

In Dec 2011, we launched Christmas campaigns in six shopping centres around the country. Harcourt Developments portfolio of  centres in Ireland include Galway, Laois, Parkway in Limerick, Letterkenny, Dundalk’s Longwalk and Donaghmede Shopping Centres.

The objective was to create an engaging campaign that would capture the attention of the relevant target market and add value – keeping the centres front of mind at this key retail period. The campaign was hugely successful, with growth rates of 248% on average across all six centres.